Seagram’s Royal Stag Packaged Drinking Water Partners With Global Sensation Netflix’s Squid Game Season 2 for an Iconic Collaboration
Seagram’s Royal Stag has collaborated with Netflix's record-breaking series 'Squid Game' for its second season. The collaboration seamlessly integrates Royal Stag's ‘Live It Large’ philosophy, offering audience a larger-than-life experience to be part of the global cultural phenomenon that has captivated millions worldwide. K-dramas have high affinity with the younger generation. Hence, this association allows the brand to play up on culturally relevant youth passion point, dialing up relevance & aspiration.
Speaking on the collaboration, Joydeep Basuroy, General Manager – Marketing at Pernod Ricard India shared, "Royal Stag’s association with Netflix’s Squid Game allows the brand to tap into the young generation’s craze for K-culture, driving up emotional connect & the brand’s youth culture quotient. Royal Stag brand has always stood for those who dream large and lead their life with passion & purpose, similar to the show’s premise. This partnership with ‘Squid Game’ season 2 allows us to offer a live-it-large experience & tangible social currency to our audience, Generation Large."
The brand is leveraging the association on various digital platforms by highlighting distinctive ‘Squid Game’ elements, including the mysterious masked guards and the show's signature symbols. Audience can also get a chance to win exciting Royal Stag X Squid Game giveaways by visiting
www.royalstagfan.com. The brand’s campaign #PlayItLarge was trending on Twitter on 28
th Dec’24 post the show’s premiere.
About Netflix
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Squid Game
Three years after winning Squid Game, Player 456 remains determined to find the people behind the game and put an end to their vicious sport. Using this fortune to fund his search, Gi-hun starts with the most obvious of places: look for the man in a sharp suit playing ddakji in the subway. But when his efforts finally yield results, the path toward taking down the organization proves to be deadlier than he imagined: to end the game, he needs to re-enter it. Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys® becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer. Lee Jung-jae, Lee Byung-hun, Wi Ha-jun, and Gong Yoo reprise their roles from Season 1 with an impeccable list of new cast members including Yim Si-wan, Kang Ha-neul, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo Yu-ri, and Won Ji-an rounding out the ensemble of colorful characters in the new season.
SQUID GAME ™/© Netflix. Used with Permission.
About Royal Stag
Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident and progressive individual who embodies self-belief. The brand has been inspiring young India through its communication around the philosophy of “It’s Our life. We Live It Large.”
About Pernod Ricard India
Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcoholic beverages company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in the white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram’s whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizens by addressing social, economic and environmental sustainability in all key states.
Source: BUSINESS WIRE INDIA
